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SS10 COLLECTION
YOUR TRAINERSPOTTER
Our Newsletter
Spring and Summer 2010
SPRING AND SUMMER 10
The SS10 collection is inspired by classic 1940's and 50's animation, skateboarding, surfing and US college sportswear. Graphic influences are drawn from WW2 squadron patches, 70's Californian Skate brands, the Vietnam War and the Black Power Movement. Sweatshirts, hoods and pants combine signature details from early Champion sports apparel with colours reminiscent of 1980s surf-culture t-shirts in a postmodern fusion. Forgotten College pieces such as the short sleeve sweatshirt are reinvented for the 21st century with a Trainerspotter twist whilst the Palm logo is transformed into an embroidered applique, subtly subverting the iconic 'badge' logos of certain 70s and 80s sports brands. Complimented by a range of headwear and sunglasses that follow the same themes, the SS10 collection continues the Trainerspotter tradition of sports meets fashion with a nod to the street. Help mould the future by celebrating the past.
IN THE BEGINNING..
Trainerspotter began as a side project between two friends, Russell Gater and Daniel Savory, it was a kind of creative outlet, a project exploring sports heritage, street subculture and graphic design for their love of vintage sneakers. This quickly developed into a real brand and business as demand for the product grew not just in the UK but Worldwide. Inspired by Trainerspotter heroes such as Steve Prefontaine, Jeff Johnson, Geoff Hollister and Rudi Dassler, the initial aim of the brand was to tell the stories behind sneaker culture that nobody had heard before. People seemed to have forgotten it’s true roots - sports.
Now in its 7th year, Trainerspotter is still run by the guys who started it and they still are avid sneaker collectors. This obsession started somewhere around the early nineties and steadily built. The American cultural invasion of the early 1980’s originally sparked their love of Nike trainers as kids, they had a mystique that other brands just didn’t posses, something new and unobtainable. Since forming Trainerspotter in 2002 they have endeavored to build a comprehensive Nike collection comprising not only of shoe styles but adverts, posters, apparel and general Nike ephemera. Obviously this is an ongoing commitment and the pieces shown blow are the tip of the collection. Over the years they have made many good friends in the USA, France and Japan with greater collections than our own, individuals with a passion for the sport as much as the sneaker. True collectors are driven not by trends, fashion, reissues or collaborations but by an in depth appreciation of the aesthetic and the history of a particular shoe...
Stocked worldwide in the most directional stores of each city, Trainerspotter is rapidly evolving and continually offering more detailed garments, telling more inspirational stories but never compromising the brand ethos.
In the words of Steve Prefontaine ‘To give anything less than your best is to sacrifice the gift.’
Trainerspotter has worked on special collaborative projects with globally recognised stores including SIZE?, BEAMS Tokyo, United Arrows Japan, BODEGA Boston, PATTA Amsterdam, LIBERTY of London, FRED SEGAL Los Angeles and individual artists, groups and DJ's such as De La Soul, Roots Manuva, Goldilocks, Bloc Party, The Arctic Monkeys, Mike Skinner, Toddla T, Saint NYC, Tynchy Stryder, Skream, Bailey and Brodinski. Trainerspotter garments are sold in the world's most prestigious streetwear stores and have also been featured in magazines including CLARK, Arena Homme Plus, ID, The Sunday Times magazine, WAD, Radar, The Face, ATM, Milk Japan and Inc. Magazine.
The SS10 collection is inspired by classic 1940's and 50's animation, skateboarding, surfing and US college sportswear. Graphic influences are drawn from WW2 squadron patches, 70's Californian Skate brands, the Vietnam War and the Black Power Movement. Sweatshirts, hoods and pants combine signature details from early Champion sports apparel with colours reminiscent of 1980s surf-culture t-shirts in a postmodern fusion. Forgotten College pieces such as the short sleeve sweatshirt are reinvented for the 21st century with a Trainerspotter twist whilst the Palm logo is transformed into an embroidered applique, subtly subverting the iconic 'badge' logos of certain 70s and 80s sports brands. Complimented by a range of headwear and sunglasses that follow the same themes, the SS10 collection continues the Trainerspotter tradition of sports meets fashion with a nod to the street. Help mould the future by celebrating the past.
IN THE BEGINNING..
Trainerspotter began as a side project between two friends, Russell Gater and Daniel Savory, it was a kind of creative outlet, a project exploring sports heritage, street subculture and graphic design for their love of vintage sneakers. This quickly developed into a real brand and business as demand for the product grew not just in the UK but Worldwide. Inspired by Trainerspotter heroes such as Steve Prefontaine, Jeff Johnson, Geoff Hollister and Rudi Dassler, the initial aim of the brand was to tell the stories behind sneaker culture that nobody had heard before. People seemed to have forgotten it’s true roots - sports.
Now in its 7th year, Trainerspotter is still run by the guys who started it and they still are avid sneaker collectors. This obsession started somewhere around the early nineties and steadily built. The American cultural invasion of the early 1980’s originally sparked their love of Nike trainers as kids, they had a mystique that other brands just didn’t posses, something new and unobtainable. Since forming Trainerspotter in 2002 they have endeavored to build a comprehensive Nike collection comprising not only of shoe styles but adverts, posters, apparel and general Nike ephemera. Obviously this is an ongoing commitment and the pieces shown blow are the tip of the collection. Over the years they have made many good friends in the USA, France and Japan with greater collections than our own, individuals with a passion for the sport as much as the sneaker. True collectors are driven not by trends, fashion, reissues or collaborations but by an in depth appreciation of the aesthetic and the history of a particular shoe...
Stocked worldwide in the most directional stores of each city, Trainerspotter is rapidly evolving and continually offering more detailed garments, telling more inspirational stories but never compromising the brand ethos.
In the words of Steve Prefontaine ‘To give anything less than your best is to sacrifice the gift.’
Trainerspotter has worked on special collaborative projects with globally recognised stores including SIZE?, BEAMS Tokyo, United Arrows Japan, BODEGA Boston, PATTA Amsterdam, LIBERTY of London, FRED SEGAL Los Angeles and individual artists, groups and DJ's such as De La Soul, Roots Manuva, Goldilocks, Bloc Party, The Arctic Monkeys, Mike Skinner, Toddla T, Saint NYC, Tynchy Stryder, Skream, Bailey and Brodinski. Trainerspotter garments are sold in the world's most prestigious streetwear stores and have also been featured in magazines including CLARK, Arena Homme Plus, ID, The Sunday Times magazine, WAD, Radar, The Face, ATM, Milk Japan and Inc. Magazine.
