Trainerspotter began as side project between two friends, a kind of creative outlet for their love of vintage sneakers. This quickly developed into a real brand and business as demand for the product grew not just in the UK but Worldwide. Inspired by Trainerspotter heroes such as Steve Prefontaine, Jeff Johnson, Geoff Hollister and Rudi Dassler, the initial aim of the brand was to tell the stories behind sneaker culture that nobody had heard before. People seemed to have forgotten it’s true roots - sports.
Stocked worldwide in the most directional stores of each city, Trainerspotter is rapidly evolving and continually offering more detailed garments, telling more inspirational stories but never compromising the brand ethos.
Collaborating with handpicked brands, stores, artists and musicians from around the globe, Trainerspotter continues to expand its parameters by co producing even more exciting products. Collabs to date include PATTA Amsterdam, SAINT NYC, BEAMS Japan, GOLDIELOCKS UK, KIKS Tokyo, BODEGA Boston, ASICS Japan, NO ONE London, CALI ROOTS Sweden to name a few.
In the words of Steve Prefontaine ‘To give anything less than your best is to sacrifice the gift.’
TS is still run by the guys who started it and they still are avid sneaker collectors. This obsession started somewhere around the early nineties and steadily built. The American cultural invasion of the early 1980’s originally sparked their love of Nike trainers as kids, they had a mystique that other brands just didn’t posses, something new and unobtainable. Since forming Trainerspotter in 2002 they have endeavored to build a comprehensive Nike collection comprising not only of shoe styles but adverts, posters, apparel and general Nike ephemera. Obviously this is an ongoing commitment and the pieces shown blow are the tip of the collection. Over the years they have made many good friends in the USA, France and Japan with greater collections than our own, individuals with a passion for the sport as much as the sneaker. True collectors are driven not by trends, fashion, reissues or collaborations but by an in depth appreciation of the aesthetic and the history of a particular shoe...please click on the image below to view the collection.
DEDHEDS
The Trainerspotter AW08 collection comes closer than ever to defining the moment where sportswear and fashion meet by continuing to subvert quintessential sports garments with a twist of streetstyle. TS has once again pushed the boundaries by creating hybrids of already iconic designs, most noted being the Windjammer and Ninja Hood, now fused to create the awesome Winja Hood!
Stories are played out as always on the front and back of t shirts, this time presented in a monochrome set of black and white! Ranging from the sublime 70’s Nike Ad referencing of Finish Line to the zombie terror of Dedstok – the reissue return of long dead sneakers! Other themes include Jackie Robinson, the first African American pro baseball player, the link between the CSA (Confederate States of America) and Sports history, Mr S Lee, our favourite sports culture auteur and Mild Style, which is slightly less in your face than Wild Style.
Outerwear is punctuated by the introduction of the new Trials Jacket, a waxed cotton utility style that captures the spirit of Steve McQueen’s jacket, worn while representing the US in the six day 1964 ISDT, the Olympics of Motorcycling, in East Germany. This is teamed with two new Snake Jammers, Cobra and Mamba, which are perfectly balanced by their contrasting linings.
The SMU collection is further augmented by the addition of the new Oregon Workshirt, with each piece handmade in England, the 50’s cut TS custom Varsity Jacket constructed from premium leather and wool and a whole new set of limited edition Windjammers.
Together the AW08 season is a celebration of all the Dedheds out there, sneaker heads who limit their collection to mint condition deadstock only! They’re a rare breed, combining an in depth appreciation of the aesthetic and the history of particular shoes to the point of obsession. But as we once said ‘There is no finish line for collectors’!